Thank you for visiting our website and welcome to our salon. Whether you are looking for the latest trend or trying to maintain your current style, To Dye For Beauty Studio is the perfect place to get pampered, have a nice chat and learn a few new beauty tricks. 

We are a multicultural hair salon with vast experience in all hair types. No matter where you are from or if your hair is curly or straight,  thick or thin, long or short we want to meet you and make your dream look a reality! 

Even tho we are a full-service hair salon and offer services like haircuts, keratin treatments and hairstyling, we are most known for our beautiful color creations. Our main specialties are balayage, ombre, baby lights and color correction. We also love doing fantasy and temporary hair color and the famous mermaid hair color trend. 

Both of our locations in Pembroke Pines and Pompano Beach are equipped for multiple other services. We want to be your one-stop-shop, so if you are in the lookout for an amazing nail salon or spa, we got you covered. 

Come and get a gel manicure or a pedicure while your color is processing or a quick eyebrow wax in your lunch break. Let us pamper you with one of our stress-relieving facials. Not only your skin will thank you but you will get some well-deserved relaxation time, alone!   

We take great pride in providing you with the highest quality of artistry, our team of professionals is dedicated to listen and really understand all your beauty needs. We are all about healthy hair, skin and nails.  That's more important to us than a million bucks, so if we think it will do more harm then good we won’t do it. The satisfaction of our customers is our number one goal, that’s why we focus on our conversation and communication skills. We want to get to know you and earn your trust, so we can build a strong relationship for many years to come. 

Call us, message us, we want to hear from you. You know what they say, hairdressers are the best therapists… so there you go, two for one! Whatever it is will make sure your experience with us is indeed "to dye for"


See you at the salon!

Much love 


About us 


Jessica Roja

Owner | Master Colorist | Make up Artist

Jessica,  a licensed hairstylist and makeup artist, based out ​of South Florida, is a true master of her craft. Since she was young, she had a fascination with the art of beauty and fashion, and was the go-to girl among her peers for all the latest styles and trends. Carrying her childhood passion with her, she has perfected her art and has been creating professionally for the last five years. She describes her work as "her Dream Job."

Jessica is committed to consistently perfecting her skills, and stays current with the latest trends by continuing her education, always striving to create the perfect look for her clients. She has a wide variety of clients ranging from children to brides, and is dedicated to understanding each one's unique vision for the look they are dreaming of. Jessica has a talent unmatched when it comes to bringing those visions to life!

Meet The Team

Joanna Santiago

Master Stylist | Makeup Artist

Ashley Smith


Tanika Bolden


James Schaefer

Diana Escanaberino

Nail Technician 

Evelyn Peña

Salon Assistant 

Dulce Parra

Salon Assistant 


Mayda Palma

Salon Assistant 

Our Mission Statement 

It is our mission to always put our passion and creativity in our work. 

To truly understand and care for our clients needs and build long-lasting relationships providing the utmost beauty experience.


December 8th


Free Haircut 

when you get full Balayage or full Highlights

December 9th


Free Eyebrow Wax 

when you get a

Gel Mani and Deluxe Pedi

December 10th


Free Gift 

when you get a 

Cut and Blow-dry

December 11th


Free LED mask 

with any $50 Facial

The   12   days of Christmas Specials 
December 12th


15% off all Rusk retail products 

December 15th


$20 OFF 

Microdermabrasion Facial

December 16th


Free upgrade to Gel Polish

when you get a

Regular Mani and Deluxe Pedi

December 17th


Free Net Mask Treatment 

when you get a 

Cut and Blow-dry

December 18th


Free nail polish change

when you get any

hair color service 

December 19th


Free Hand Paraffin Treatment

when you get a 

Gel Mani and Deluxe Pedi

December 22th


Free $20 Gift Certificate

when you get any Facials 

worth $75 or more

December 23th


Free Regular Manicure 

when you get a Keratin or Botox Hair Treatment 

Never miss a thing!

1471 N Palm Ave

Pembroke Pines FL 33026

2301  W Sample Rd. 

Pompano Beach FL 33073

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